It all started with an excited and ambitious first-time mom, Susan. As many new parents know, your mind starts spinning in a million different directions, fueling countless new ideas, projects, and goals. With a never ending to-do list to get done before the baby arrives, time seems to start moving faster and all the expectations start to seem more like a fantasy. Soon enough, the baby is born and it turns out there isn’t enough time to eat let alone complete all the dreamed up projects.
Before her daughter was born, a cute and detailed baby book was one of Susan’s projects she hoped to keep up with. A keepsake to show her daughter where she came from and what made her who she is today. So, she searched high and low for a classy, cute, and modern baby book. It was important that it concentrated more on the details and memories unique to their family and less about the artwork. Some of the books out there were very cute but seemed a little cheesy. Without much luck, Susan ended up buying a beautiful scrapbook. Now the possibilities were endless! She could add all the information she wanted while making it look exactly how she envisioned. It gave the ability to create a completely customized and heartfelt keepsake. It was a perfect idea!
Quickly, those expectations didn’t seem to realistic. Starting a scrapbook from scratch takes a lot of time, thought, and creativity which Susan found out she had none of with a newborn in hand. So the project become one of the tasks on the to-do list that and would “get done another time”.